Monday, October 15, 2018
10:30 AM - 1:00 PM


Location
Convene Downtown
333 S Grand Ave
Los Angeles, CA  90071
 
Join us to co-create the new rules around designing immersive event experience for multi-generations. The conversation begins with a discussion between a unique father-daughter partnership that encapsulates the debate of how to appeal effectively to all generations. Olivia recently came aboard the experiential agency Abel + McAllister + Abel to bring that fresh new perspective. Hear how her and her father learn from one another, and how the combination and collaboration of generations turns out to be the secrets of success. 
 
David Adler, CEO of BizBash will lead a group discussion to bring out the 10 best take aways that can be implemented tomorrow from the wisdom of the crowd. You are urged to attend with your cross-generational colleagues to co-create solutions. 

 

Learn and be inspired by:

  • Moderator: David Adler, CEO and Founder, BizBash

  • Uber Experience Designer Larry Abel and his newest partner and daughter Olivia Abel of Abel +  McAlister + Abel
     

GET ANSWERS TO THESE QUESTIONS

  • What is the proper balance between 1) Thought Leadership Content (what executives want) and 2) Magical Moments of Envy  (what millennials want)?

  • What are the common mistakes most planners make when marketing to  multi-generational audiences?

  • How do should we nurture/communicate to millennials and executives to maximize day-of-attendance attendance and minimize flakiness?

  • How should I be maximizing audience engagement on Instagram, Twitter, or their social media platform of choice?

  • How do I best balance my budget to ensure great attendee experiences with a manageable cost structure that doesn’t keep my CFO up at night?

 

PARTICIPATE WITH YOUR GENERATIONAL ALTER-EGO

  • To apply all of the great advice and learnings from this event, we encourage you to bring your colleague.  Two (or more) heads are better than one, especially as you go into your planning cycle for 2019.

 

LEARNING NOTES EXPERTLY CREATED FOR YOU


We'll be introducing an On-Stage “Event Synthesizer.” With note taking made easy for you, we will be interrupting the moderator and our attendees to make sure critical information that you need to know will be captured and distributed in real-time by the end of the event.

 

SPACE IS LIMITED.