Dan Brice
Vice President Brand Experience | United Entertainment Group, a Daniel J. Edelman Company

A key marking of any skilled DJ is the ability to read the room, adapt and customize the set to make a deeper connection with the audience. Since purchasing his first pair of turntables and mixer going into his sophomore year at Xavier University Dan Brice

has found music to be a powerful and transformative medium that connects people from all walks of life and varying demographics.


When he steps outside the DJ booth Brice takes a similar approach to creating experiential marketing campaigns and producing events that connect with people in meaningful and authentic ways; using the right blend of strategies and tactics to evoke emotions that make them move; be it transforming physical spaces or consumer mindsets through fully immersive branded experiences.


Brice cut his teeth in the sponsorship department at the Mayor’s Office of Special Events, planning and producing the City of Chicago’s biggest events such as Blues Fest, Taste of Chicago, and the Air & Water Show. Then, at Marketing Werks and his first foray into the world of event marketing, traveling cross-country in iconic promotional vehicles such as the Hershey’s Kissmobile and Planters Mr. Peanut Hot Rod, serving as a spokesperson and tour manager. His road experience made him realize how much positive impact one-on-one interactions, through live branded events, could have on consumers.


Brice rose from Brand Ambassador to Senior Vice President of Client Service over 15 years, managing a $20 million book of business across a diverse portfolio of brands such as The Hershey Company, JPMorgan Chase, Bridgestone, Blue Cross, Air National Guard, and General Motors.


When Marketing Werks was sold to Crossmark, he joined Chicago-based AgencyEA, where he served as VP of Production, overseeing a team of 20 in-house producers responsible for planning and executing B-to-B and B-to-C events for Hilton Worldwide, GE, ComEd, Target, and Under Armour. Moving on to Chicago-based All Terrain, Brice served as senior vice president of business development and marketing, acquiring new clients Beam Suntory, the Venetian/Sands Corporation, EcoTools, Char-Broil Grills, and National CineMedia.


Brice is now VP of Brand Experience at United Entertainment Group, where he lends his expertise to bring forth innovative and breakthrough experiential for clients such as Taco Bell, KFC, and PwC. He recently joined Loyola University Chicago’s School of Communication as adjunct professor special events planning.